Course:

 

Capstone- Creative Marketing Studio

 

Assignment:

 

In an assigned group of 4, my team and I developed a fully fledged creative marketing campaign for Bose as a part of the national Effie Collegiate Competition. We were tasked with developing a campaign which would increase sales of Bose noise cancelling headphones amongst 18-24 year olds during the holiday season. We conducted research which led to Bose's primary challenge, ideated a strategy to tackle that challenge, developed a complete 3 month long campaign, and displayed our final product via a 4 minute long video.

 

Outcome:

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Strategy: For Bose and Gen Z, their purpose is progress.

Creative Tagline: Stand Up to Stand Out

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Personal Contributions: Primary and secondary research, insight, strategy, and target audience ideation and creation, copy writing, and video script writing

 

Final Campaign Video: 

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