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Course:

 

Adaptive Media and Analytics

 

Assignment:

 

Following a six week simulation in which we individually ran paid search and email campaign's for a hypothetical camera store, "Kent's Camera Castle", came a final social strategy assignment. In assigned teams of three, we were tasked with developing and pitching a three month social strategy for  Kent's Camera Castle, on Facebook, Instagram, and a third platform of our choice. The only guidelines: three months, three platforms, ten slides, and $5,000 to spend per month.

 

Outcome:

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Strategy: "Kent's Season of Giving Back"

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Pitch Deck: 

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Key Take-Aways:

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  • Be mindful of not only which audiences are better reached on certain platforms, but also which platform features they are most likely to use. â€‹â€‹

  • Cause marketing drives ROI.

    • Don't be afraid to suggest ideas that aren't overtly revenue focused. Effective cause marketing and cultivation of strong corporate social responsibility will drive long-term results.​

  • Stay consistent in your brand voice and strategy.

    • It is important for brands to carve unique, memorable, and consistent identities; even when developing and pursuing multiple strategies and campaigns across several platforms.

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