Course:

 

New World of Branding and Advertising

 

Assignment:

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In a randomly assigned group of four, we were tasked with identifying and tackling an issue related to the human animal bond, by creating and selling a product.

 

Throughout the duration of the semester, our group conducted preliminary, secondary and primary research, pitched our ideas to a panel for real funding, created and developed a product, built our business, and utilized marketing and sales tactics to maximize our impact.

 

Outcome: