​e​liza joan

The two campaigns that I have identified for the purpose of this dissection and reflection blog both belong to the athletic wear...

The two recent campaigns I have chosen to dissect and reflect on for the purpose of this blog both relate to social responsibility for...

For the purpose of this deconstruction and reflection blog, I have analyzed two different 2020 advertising campaigns. The first campaign...

This semester my Brand Planning and Strategy course will require a major project focusing specifically on Beyond Meat, a plant based...

This semester, my Marketing for Good project revolved around the human animal bond and was specifically inspired by the Wallis Annenberg...

Jeff Sweat, CEO and founder of Mr. Sweat, recently visited my M-School class and gave a presentation on how to be famous! Jeff is a...

Shortly before Thanksgiving break my classmates and I had to opportunity to visit Fullscreen Media in Playa Vista. I was excited to learn...

Recently my classmates and I got the chance to visit Coefficient Labs in Santa Monica. Coefficient Labs specializes in growth hacking of...

When I first came to LMU from Seattle, I was very nervous about the transition it would mean for me. I had lived in the same house in the...

A little over a week ago my class-mates and I visited Radical Media in Santa Monica, where we heard from founder and president Frank...

I recently had the opportunity to visit TBWA\Chiat\Day Los Angeles, where my classmates and I heard from LMU and M-School Alumni Connor...

A few weeks ago I got the opportunity to visit the Dollar Shave Club (DSC) and hear from one of my M-School mentors, Director of Consumer...

Last Wednesday I had the opportunity of experiencing another first: my first company visit with the M-School! This experience was...

Last Wednesday I had my very first day of class for the M-School! I made sure to show up and early and prepared so my first day jitters...